Why CMOs Need an AI Baseline Before Q1
A finished AI roadmap built on anecdotes is a guess in a slide deck. Before you execute, get a truthful picture of where your team actually is across people, process, tech, and data.
Resources
The thinking, ongoing
Writing and interactive tools on AI transformation: readiness, the pilot trap, and what it takes to make AI change how the work actually runs.
Interactive · MAICON 2026
MAICON 2026 Theme Explorer
The 13 themes MAICON 2026 discussed most, from agentic workflows to AI visibility, with practical next moves for teams at every AI level and a 2025 vs 2026 comparison.
Explore the themesAI Readiness: The 4 Dimensions Every GTM Team Must Address
Readiness is a spectrum, not a checkbox. Most teams are strong in one or two dimensions and blind to the rest. A framework for finding the weakest link across people, process, tech, and data.
The Rush to Automation
Automation is a lagging indicator of maturity, not a shortcut to it. A simple test for what should be AI-assisted versus AI-automated, and the four checks to run before you automate anything.
Find out where you stand
The readiness assessment is a quantitative survey of your full team paired with qualitative interviews with your leaders. It ends with your benchmark on the transformation scale and a build roadmap ranked by impact. It starts with a thirty-minute conversation.
Book a readiness conversation